As mentioned in TIME

Recommended by TIME, in 1998

When buying a suit online was still a novelty, TIME magazine sent its readers to one tailor in Bangkok.

Read the page
TIME magazine, 20 July 1998, page 34: Click Till You Drop, with the lines about countryroadfashions.com marked

The article

Click till you drop

…they’re based in Thailand, so you’ll have to take your own measurements.

TIME, 20 July 1998

The feature was about the new internet economy: Yahoo, a few young companies, and the first shops selling online. Among the sites it pointed readers to was ours, countryroadfashions.com, a Bangkok tailor taking orders from around the world.

The page hangs, framed, in our showroom today.

Publication
TIME
Issue
20 July 1998
Article
Click Till You Drop
Writer
Michael Krantz

Then, and now

  1. 1951

    The house opens in Bangkok

    Country Road Fashions begins cutting suits in Bangkok.

    Our story

  2. 1998

    TIME sends readers our way

    Already taking orders online, with one catch: customers had to measure themselves.

  3. Today

    Still measuring, now with help

    Visit us in Bangkok, meet us at a trunk show, or follow our step-by-step guide at home.

    How to measure

Come and be measured.

Book a fittingMeasure yourself