Step one
Book an appointment
Choose a room, Pratunam or Sukhumvit 31, and a time, and we will hold it for you. Booking ahead means your cutter and the cloth library are ready for you the moment you arrive.
The experience
Bespoke, from top to bottom
From the first conversation to the final fitting, every part of the garment is yours to decide. This is how it works at Country Road Fashions.
Step two
Your first visit
Your first visit begins with a conversation. We talk about the occasion, the way you live and work, the rest of your wardrobe and the style you are drawn to, so that the advice we give is yours rather than a formula.
Then we measure you by hand, on the body. Your measurements and every choice you make are kept under your name, so this is the only time you will need to do it.
Allow 45 minutes to an hour
Step three
Cloth from the world's great mills
Our cloth library brings together mills from Italy, England, Scotland, France and Turkey: Vitale Barberis Canonico, Loro Piana, Ermenegildo Zegna, Dormeuil, Holland & Sherry, Fox Brothers and more. Wool, cashmere, linen, cotton and silk, in weights for Bangkok's heat or a winter abroad.
The lining is chosen with the same care. We carry linings from around the world in a range of compositions and colours, so the inside of your jacket is as considered as the outside.
The Country Road Fashions touch
Step four
Customise everything, top to bottom
Nothing is fixed. Every detail of the garment is yours to decide, and each choice is written onto your order exactly as you make it, so the cutter works from your words.
Lapels
Notch, peak or shawl, in the width that suits your frame.
Buttons
Single or double-breasted, the number, the stance and the material.
Pockets
Flap, jetted or patch, with a ticket pocket if you want one.
Vents
Single, double or none.
Sleeve buttonholes
How many, and a contrast thread if you like.
Lining
The colour, the pattern and the composition.
Trousers
Flat front or pleats, side adjusters or belt loops, turn-ups or a plain hem.
Monogram
Your initials inside, where only you will see them.
The fit
The shape through the waist, the length of the jacket, the break of the trouser.
Step five
Built with a canvas
Every suit we make is canvassed. Between the cloth and the lining sits a layer of canvas, traditionally of wool and horsehair, which gives the jacket its shape and lets the lapel roll softly instead of lying flat.
Because the canvas is sewn in rather than glued, the jacket breathes, holds its line and moulds to you the longer you wear it. You choose how much of it the jacket carries.
Full canvas or half canvas
Full canvas
The canvas runs the whole front of the jacket, from shoulder to hem. Our most structured and longest-lasting build: it drapes cleanly and shapes itself to you over the years.
Half canvas
The canvas runs through the chest and lapel, the part that gives a jacket its shape, with a lighter front below. Softer and lighter to wear, and a natural choice for Bangkok's climate.
Step six
The fitting
You try the garment on while it is still loosely assembled. It looks unfinished because it is: this is where we check the balance across the shoulders and the line down the back, and change what needs changing while it still can be.
We adjust until the fit is right, then finish the garment and check it once more before it is yours.
Step seven
Collect it, or we send it
Collect your garments from either room, or tell us where to send them. Because your measurements and preferences stay on file, your next order starts where the last one finished, whether you are in Bangkok or on the other side of the world.